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#Bigger picture definition how to
#Bigger picture definition series

Identify potential stakeholders and their interests.įor example, let’s suppose you advocate for implementing a new customer database to better manage customer relationships.

The following plan can help you systematically consider your internal stakeholders’ needs and interests: Whatever the case is, you’ll need their support to implement your decision. Some may want to destroy your plans or even oppose your course of action outright. Others will be completely affected by that outcome. Some may have an interest in the decisions outcome. All these people are internal stakeholders in any important decision you make. It’s also important to take into account how your choices and ideas will affect the people around you in your organization – your supervisors, managers of other units and teams, and your direct reports.

Industry-related questions: „What trends – in technology, natural resources, policy, and other key forces shaping our industry- might have important implications for our business?”Ĭonsidering Internal Stakeholders’ Priorities.

Competition-related questions: „Who are our current competitors, and what tactics are they using? How are we different from them? What strengths do they have that might prove a threat to us? What weakness might they have that we could exploit?”.

Client-oriented questions: „Who are our clients, and what do they value? How might their needs evolve in the future?”.

To assess the situation outside your company, ask these questions: If you work in productions, however, you may not need to study your company’s competitions quite as closely. For example, if you work in sales, you’ll need to know your clients, competitors, and industry intimately. That means staying up to date with external clients’ needs, competitors moves, and industry trends. When thinking strategically, you need to consider what’s going on outside your company as well as inside.

Discuss your company’s strategies with others.Īnalyzing Clients, Competitors And The Industry.

Observe the decisions and messages that executives are communicating.

Ask for your managers perspectives on company and unit strategies.

Talk with your boss about your corporate and unit strategies.

Determine whether your company has strategic plans.

#Bigger picture definition how to

How To Understand Company Strategies In 5 Steps With every important decision that you face, ask yourself: „Will what I’m considering doing help my company carry out its strategy or will my proposed course of action make it more difficult for us to achieve our strategic goals?”. If you lead a market research group, you may want to design surveys and other tools for testing potential interest in your company’s offering in the intended new market.If you lead a product development group, you might evaluate the appeal that your existing products have in the targeted markets.You can use this knowledge of the high-level strategy to define your group’s direction.

For example, let’s say you expect your company to expand into new markets in the near future. Then use your understanding of this strategy to ensure that you and your team support it. If you discover the company is interesting in acquisitions of competing firms you might deduce that its strategy involves erasing rivals and growing its market share. Sometimes the way in which executives allocate resources in your company can suggest something about the c-level strategy. Talk with your boss and managers, examine reports and other company documentation, and listen to your CEO’s speeches on internal meetings. Do whatever it takes to understand the corporate strategy and how it affects your daily work. #4: Tools And Frameworks To Help You Implement Your StrategyĪwareness of your company’s strategies is crucial to your ability to work strategically.#3: How To Set Long And Short-Term Goals?.#2: Using Strategic Thinking To Analyze The Bigger Picture.#1: How To Introduce Strategic Thinking In Project Management.

#Bigger picture definition series

They do all this with a long-term perspective rather than focusing on short term implications.Īrticles In This Series (all articles in this series will be added here): They have to stay up to date on the issues and concerns of their clients, competitors and industry. They understand the company’s and their team’s goals. Strategic thinkers continually improve their view of the larger company ecosystem which they operate in daily. In this part, we dive deeper into the objectives of specific teams and the organization as a whole that will allow us to see the big picture. In the first article of the Strategic Thinking Series, we defined the basic concepts and phases in preparing for this process.